vADz Transactional VideoAds enable active demonstration of products and services, not limited by passive text and display. Mix user-generated video and stills with vendor-provided content to create a powerful message; add a Coupon or other incentive and close the sale with vADz integrated e-commerce solution, powered by PayPal.
http://techcrunch.com/2010/03/07/the-rise-of-transactional-advertising/
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